eBay's Acquisition of Skype - Will the Gamble Work?


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BSTR226 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Rs. 25 for Shipping & Handling Charges

Themes

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Case Length : 18 Pages
Period : 2003-2006
Organization : eBay Inc.
Pub Date : 2006
Teaching Note : Not Available
Countries : USA, Europe
Industry : Internet & e-Commerce

Abstract:

This case is about eBay Inc.'s (eBay) acquisition of Skype Technologies SA (Skype), a growing Internet communications company, for US$ 2.6 billion in September 2005. The case discusses the rationale behind this acquisition and the debate regarding the pricing of the deal. The case also covers the growth strategies adopted by eBay since its inception.

The case highlights the growth of the Voice over Internet Protocol (VoIP) market and some of the initiatives taken up by leading online companies like Google Inc., Yahoo! Inc., and Microsoft Corporation to capitalize on this opportunity. The impact of VoIP on the future of the telecom industry is also briefly discussed.

Issues:

» Understand the key issues and growth challenges faced by an online company in the highly competitive Internet economy
» Appreciate and understand the issues related to the impact of technology on the business environment, growth through acquisitions, leveraging synergies, and pricing of acquisition deals

Contents:

  Page No.
eBay's $2.6 Billion Gamble 1
eBay's History 3
eBay's Growth Through Acquisitions 3
eBay's Growth Initiatives 5
"Skype Me" - The Next Big Thing? 6
A Strategic Fit? 8
Future Outlook 9
Exhibits 11
 

Key Words:

eBay Inc., Internet dot-com economy, eBay community, Broadband Internet Connections, Voice over Internet Protocol, Skype Technologies SA, Internet Communications Technology, Paypal, Pierre Omidyar, Meg Whitman, Overseas Acquisitions, Inorganic Growth, Peer-to-Peer computer networks, Strategic Fit and Synergy, Global Telecom Mobile Phone Industry

eBay's Acquisition of Skype - Will the Gamble Work?

  

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